Website owners have found that they can increase their profits by eight times or more simply by using web based email marketing. It’s important to understand the typical buying cycle, the importance of follow up and how a back end increases your bottom line in order to understand how email marketing can affect your business.
Understand the Buying Cycle
The majority of people simply will not buy the first time they see your website. About 99% of your visitors will land on your website and leave without buying anything.
That doesn’t mean they weren’t interested in your product. It just means they weren’t interested right now. Or perhaps they just don’t trust you or know you enough yet.
Letting these people go is like letting 99% of your advertising dollars go to waste. Instead, to really maximize your profits you must learn to follow up and get sales from the remaining 99% who didn’t buy the first time around.
Follow Up for Major Sales Increase
But you still can turn 1% visitor into buyer by following up which is as much as 8% in the long run. That’s an 800% increase in revenue!
However, if you follow up then over time they’ll start to see that you’re a real business that will take care of their customers. They’ll begin to know and trust you.
You’ll also get your message in front of them at different points in their life, and you have a relatiionship with them when they are ready to buy.
Back End Is Importance to Your Bottom Line
Your real money is in your backend because these are the products and services they will see after a customer made their first order. Most business owners neglect this and focus only at front end sales.
Let’s say each month you make 30 sales at $100 for a total of $3,000. Most business owners would focus on getting those 30 sales to 40 sales.
Instead, a savvy business person would try and sell a $400 product to all 30 of those who bought. If about 20% take them up on it, that’s a $2,400 bump right off the bat .
Then a savvy business owner might try and sell a $1,000 product. With the right marketing, about 10% will buy. That’s an extra $3,000.
Finally, a savvy business person will likely try and implement some kind of membership program. At $97 a month , if it’s tied into the original product about 50% will sign up for about 4 months. That’s (15 times $97 times 4 equals) and extra $5,820 a month.
That’s an extra $11,220 on top of the $3,000 you’re already making from just 30 sales a month. As you can tell, selling more to your existing customers is much more profitable than trying to get more new customers.
The best way to sell more to existing customers is through web based email marketing. It’s the only free way to consistently follow up.
You now know the how the typical buying cycle works, you understand the importance of follow up and you know how much a good back end can boost your business. Apply this and web based email marketing to help your business explode its profits.
Brenda Bunney
bdbunney@gmail.com
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