Search Engine Optimization or SEO is the process used to increse the traffic  the search engines send to your domain by building links, content and authority to your site. The Search Engines shows websites in their results through algorithmic process. Proper optimization increases the liklihood that a particular website comes at the top rankings for a search on your chosen keywords.

SEO Working For You

SEO should work for every one of the Search engines and you shouldn’t have to target any one in particular. The steps of optimization any given site involves editing the web content & the HTML coding. The relevance is increased by placing specific keywords in key places of your websites. For additional information on how to do this, you can take a look at these free internet marketing resources.

Niche Marketing With SEO

SEO should also work on the niche areas of the search engines, like the Local Search Engine, Image Search Engine & the niche related search engines. The companies doing internet marketing for this work are called SEO Consultants or Search Engine Optimizers. They are charged  by the site owners with the task of optimizing their web site in the major search engines. The SEO professionals must have a broader idea of the market in which client’s business is related & also knowledge of the HTML coding & Design. They are able to incorporate many tactics to optimize the site.

Success Early On

In the 1990’s, all one had to do was to submit the URL or page to various engines to get the spiders to visit those pages and extract relevant links that would be displayed in the results. With the increasing number of domains and greater competition to get the maximum traffic, the internet marketing field has grown into a huge industry.

Early on, the Search engines would depend on the sites’ Meta tags. These Meta tags used to be a like guide to the content of of each page. But it was found that lot of incomplete or incorrect data was used in the Meta tag giving poor or incorrect information about the site in order to capture the desired traffic. The search engines caught on to this manipulation to achieve better results, and to limit abuse, Search Engines created complex formulas to stop the manipulation.

Google Enters The Marketplace

With the entry of the World’s leading search engine Google, things have changed a lot since then as it has put together a huge number of loyal internet users. Google used the concept of Page Rank to prevent manipulation. A lot of algorithms were introduced to rank the pages.

Today the good search engine optimizer uses a wide variety of SEO techniques like Inter exchange of links, popular keywords, Image optimization, headings, original and compelling content to improve the rankings.

Brenda Bunney

bdbunney@gmail.com

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Read the Free Ebook…  “Are You Getting Lucky Tonight“, let me know what you think and if I can help you build your business.

Website owners have found that they can increase their profits by eight times or more simply by using web based email marketing. It’s important to understand the typical buying cycle, the importance of follow up and how a back end increases your bottom line in order to understand how email marketing can affect your business.

Understand the Buying Cycle

The majority of  people  simply will not buy the first time they see your website. About 99% of your visitors will land on your website and leave without buying anything.

That doesn’t mean they weren’t interested in your product. It just means they weren’t interested right now. Or perhaps they just don’t trust you or know you enough yet.

Letting these people go is like letting 99% of your advertising dollars go to waste. Instead, to really maximize your profits you must learn to follow up and get sales from the remaining 99% who didn’t buy the first time around.

Follow Up for Major Sales Increase

But you still can turn 1% visitor into buyer by following up which is as much as 8% in the long run. That’s an 800% increase in revenue!

However, if you follow up then over time they’ll start to see that you’re a real business that will take care of their customers. They’ll begin to know and trust you.

You’ll also get your message in front of them at different points in their life, and you have a relatiionship with them when they are ready to buy.

Back End Is Importance to Your Bottom Line

Your real money is in your backend because these are the products and services they will see after a customer made their first order. Most business owners neglect this and focus only at front end sales.

Let’s say each month you make 30 sales at $100 for a total of $3,000. Most business owners would focus on getting those 30 sales to 40 sales.

Instead, a savvy business person would try and sell a $400 product to all 30 of those who bought. If about 20% take them up on it, that’s a $2,400 bump right off the bat .

Then a savvy business owner might try and sell a $1,000 product. With the right marketing, about 10% will buy. That’s an extra $3,000.

Finally, a savvy business person will likely try and implement some kind of membership program. At $97 a month , if it’s tied into the original product about 50% will sign up for about 4 months. That’s (15 times $97 times 4 equals) and extra $5,820 a month.

That’s an extra $11,220 on top of the $3,000 you’re already making from just 30 sales a month. As you can tell, selling more to your existing customers is much more profitable than trying to get more new customers.

The best way to sell more to existing customers is through web based email marketing. It’s the only free way to consistently follow up.

You now know the how the typical buying cycle works, you understand the importance of follow up and you know how much a good back end can boost your business. Apply this and web based email marketing to help your business explode its profits.

Brenda Bunney

bdbunney@gmail.com

Download the Free Ebook  “Are You Getting Lucky Tonight?” NOW for more information on owning your own home-based business.

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Technorati Tags: Internet Business,Online Marketing,Home-Based Business,Shopping,Free Ebook

One of the main differences between a blog and a static website is the way people are able to collaborate with your content. With a static site it’s just people reading words on a page.

When you have a blog they can explore and even comment back! You want to get that sort of interactive spirit going so you can create a loyal readership with your blog.

That doesn’t mean it’s easy! There are literally millions of blogs out there all vying for the attention of your audnce. It can be even harder to grab people’s attention when you’re just getting started.

The bad news is that it’s going to take some work and dedication to build up a loyal readership. The good news is that it’s very possible, and even fun, to put these things into place. Follow these rules and you’ll have the kind of repeat visitors and fans that really make blogging worth your while.

A Few Ideas For Great Blogs

Write Great Content

If your content stinks there is no way people are going to come back and read again! They’ll just click away, never to return. If you write great content, however, you’re sure to get some fans. Not everyone considers themselves to be a good writer. That’s OK! No one expects you to have perfect grammar and spelling. It’s far more important that you write interesting content that stands out from the crowd. Give your real thoughts and opinions on things that matter to the audience.

When you write great content, not only will you have people who want to visit your blog, but they will also link to you! You know that more linking means higher rankings in Google. That’s definitely a great thing that will expand your readership base to levels you couldn’t even imagine when you got started.

Leave the Comments Open

It’s amazing - but there are bloggers out there who close their comments! While it can be a lot of work to try and get rid of those spam comments, you’re also missing out on a big part of what being a blogger is all about. You need to let the audience write back and speak their mind too. People don’t just want a website they can read anymore, they want one they can add their “2 cents” to. So, leave your comments open and listen to them. It doesn’t matter if people always agree with you or not (they won’t!), you’ll get a much larger and interested following.

Guest Blog

The chances are good that there are some blogs out there that are very well-liked by the people in your niche. These blogs probably get a lot of traffic and a lot of respect. It’s time to get your name and website out there in front of this audience! All you need to do is write to the owner and say that you’d like to write some guest posts. They may be more than happy to take a break from their own posting and to give you a link back to your blog. This will not only give you link juice for the search engines, you’ll also win some of their loyal readers who are interested in what you have to say.

Learning how to create a loyal readership with your blog is incredibly important if you want your blog to thrive. It’s all about the people, and making sure they are aware of your blog and love your content.

Brenda Bunney

bdbunney@gmail.net

http://homebasedbusinessbunney.com

Would you like to get lucky tonight?, download the Free E-book at this link “Are You Getting Lucky Tonight?”

After my experience last Saturday, I would use a paid website hosting company!

I had been told to host my own site so that no one could arbitrarily shut it down, but had not gotten around to it.  I had planned to switch over April 1st, 2009, but got busy :). 

My free company found something they didn’t like.  They said I was telling people they could “get rich quick” in one or two of my posts.

I knew then that there was a problem, but not with my post because I don’t tell people that building any business is easy, quick, or what type of income they will make.

Do people make a lot of money owning their own home-based business?  Some do, but many don’t.  Most of the opportunity lies with the business owner.  What may work well for one, may not work for another!  

They cited a post in particular, so I went back and read it.  It says exactly the opposite. The title may indicate otherwise, but it was meant to be opposite of the actual content. 

So, in conclusion, my advice is to use an independent website hosting company so you own your own information and have control over your information.

There are several good website hosting companies depending on what you’re looking for.

I, of course wanted it all…..

1) reasonable price
2) excellent customer service (I am not technical)
3) Plug & Play website builder, preferably included or for very little extra

I received a great deal on mine. They are a member of my consumer shopping club, so not only were their prices excellent, I will receive cash back on my purchase.

If you’re interested in knowing more about my website hosting company or the consumer shopping club to save even more money, email me at the address below.

I’ll be happy to share!

Brenda Bunney
bdbunney@gmail.com

There are many ways to promote your blog.  I have found several blogging techniques that are helpful as well as a couple of really good blog promotion websites.

In order to build your blogging community, you must:

1) Post quality content and use good writing style

You must have something of “value” to others to say and understand the rules of spelling, grammar, and punctuation.

2) Post frequent updates…. a minimum of one post every 5 days is suggested

3) Use good keywords for your blog

Google looks for relevance throughout the post. If they determine your material doesn’t work with your keywords, Google will not pick it up.

4) Keep your posts and paragraphs short

Most people scan a post first to determine if it’s worth a read.  If it is, then they’ll go back and spend their time to read the whole thing.

If the post is too long and cumbersome, many people will just move on to the next blog.

5) Refer your readers to other great sites and material.  Here are two that you might find helpful when promoting your own blog.

http://condron.us/
Condron is a blog surfing and promotion site. You can add your blog in a rotation schedule to be seen by others.

http://socialmediascience.com/
Social Media Science is a new program that allows you to submit your articles for advertising and possible promotion by others.

While the above blogging techniques are certainly not all inclusive, they will help you get started.

Brenda Bunney
bdbunney@gmail.com

http://homebasedbusinessbunney.com