Website owners have found that they can increase their profits by eight times or more simply by using web based email marketing. It’s important to understand the typical buying cycle, the importance of follow up and how a back end increases your bottom line in order to understand how email marketing can affect your business.

Understand the Buying Cycle

The majority of  people  simply will not buy the first time they see your website. About 99% of your visitors will land on your website and leave without buying anything.

That doesn’t mean they weren’t interested in your product. It just means they weren’t interested right now. Or perhaps they just don’t trust you or know you enough yet.

Letting these people go is like letting 99% of your advertising dollars go to waste. Instead, to really maximize your profits you must learn to follow up and get sales from the remaining 99% who didn’t buy the first time around.

Follow Up for Major Sales Increase

But you still can turn 1% visitor into buyer by following up which is as much as 8% in the long run. That’s an 800% increase in revenue!

However, if you follow up then over time they’ll start to see that you’re a real business that will take care of their customers. They’ll begin to know and trust you.

You’ll also get your message in front of them at different points in their life, and you have a relatiionship with them when they are ready to buy.

Back End Is Importance to Your Bottom Line

Your real money is in your backend because these are the products and services they will see after a customer made their first order. Most business owners neglect this and focus only at front end sales.

Let’s say each month you make 30 sales at $100 for a total of $3,000. Most business owners would focus on getting those 30 sales to 40 sales.

Instead, a savvy business person would try and sell a $400 product to all 30 of those who bought. If about 20% take them up on it, that’s a $2,400 bump right off the bat .

Then a savvy business owner might try and sell a $1,000 product. With the right marketing, about 10% will buy. That’s an extra $3,000.

Finally, a savvy business person will likely try and implement some kind of membership program. At $97 a month , if it’s tied into the original product about 50% will sign up for about 4 months. That’s (15 times $97 times 4 equals) and extra $5,820 a month.

That’s an extra $11,220 on top of the $3,000 you’re already making from just 30 sales a month. As you can tell, selling more to your existing customers is much more profitable than trying to get more new customers.

The best way to sell more to existing customers is through web based email marketing. It’s the only free way to consistently follow up.

You now know the how the typical buying cycle works, you understand the importance of follow up and you know how much a good back end can boost your business. Apply this and web based email marketing to help your business explode its profits.

Brenda Bunney

bdbunney@gmail.com

Download the Free Ebook  “Are You Getting Lucky Tonight?” NOW for more information on owning your own home-based business.

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Technorati Tags: Internet Business,Online Marketing,Home-Based Business,Shopping,Free Ebook

I’m sure you’ve been told you can do and be whatever you put your mind to.  Too many people do not reach their full potential, and in large part this is due to a lack of knowing exactly what they want and how to set goals.  Many people don’t even understand the power of setting goals.

My daughter is headed off to college this fall.  While I know she will want to find her own way, I am going to sit down with her and share some things I’ve learned and equally as important some things I’ve realized about her. 

1)  I am going to encourage her to sit down and write down a minimum of three short-term goals and three long-term goals

2)  I am going to have her list the steps she needs to complete those goals and then she can check them off and add new goal and steps as she progresses.

3)  I have made some observations these last two years regarding her working personality.  I plan to share those with her and encourage her to do some job shadowing.

a)  She does not want to spend her life shuffling papers behind a desk

b)  Family is important, so why head for a career that will demand her whole life?

c)  Her working environment is important to her.  By that, I mean, she doesn’t have any patience for unprofessional behavior in the work place.

d)  She wants to help people, but be RESPECTED and  paid well for her skills and knowledge…………… why go into teaching, unless it is at a collegiate or professional level?

Hopefully, she will listen, act on what I will suggest regarding goal setting, and then do some research for herself, constantly improving her skills and moving ever closer to the thing that will enrich her life!

I don’t know what’s in store for my daughter’s future, but what about you?  If you want to start you own Internet business, sit down and figure out your personal dreams and goals.  Carve out a plan for your life!  Set some goals and refer to them often, see how much you can grow !

Brenda Bunney

bdbunney@gmail.com

Download the Free Ebook  “Are You Getting Lucky Tonight?” NOW for more information on owning your own home-based business.

Do you like to save money on every day needs? Join this Free Shopping Club:  http://homebasedbusinessbunney.com

Success is defined as the complete attainment of  long planned goals, like a journey where a person starts taking on a single step at a time to reach a desired destination.

A certain level of personal development, personal growth and self-improvement helps a person to attain success in their lives.  These ingredients enrich relationships, career prospects, professional success and life in general.

Personal development, personal growth and self-improvement techniques are inter-related and help to improve  personal and professional lives. With hard work, discipline, and careful planning, being successful can  be attained.

Being Positive

If you want to be successful in life, you need the will and determination to push through with your goal and a positive outlook and perspective on life. Your optimism and the way you look at life’s situations will more or less affect and determine your performance.

Remember, a negative attitude drains a person’s spirit and energy.   Success starts with a positive mental attitude.  A positive attitude  keeps creative ideas flowing and energizes you so that you can move forward towards your goals.

Rest and Relax

If you feel that you are stressed, you always have the exclusive right to take a break.  Take some time to replenish yourself  physically, emotionally and spiritually.  Even one day or a few hours of good sleep can  help you bounce back to your usual self.

Building Self Confidence

Self-confidence means believing in oneself. A little boost in self-confidence allows you to take long steps towards achieving your goals in life.  A lack of self-confidence hampers personal growth. If you are one with low esteem and low self-confidence you should take steps to build your self-confidence before it is too late. People who lack self-confidence tend to have self-doubt, fear, inferiority complex, etc. If you want to be successful in life you need to overcome all these negative traits.

Feed Your Soul

Your body is not the only one who feels hunger. Your emotions and soul also needs to be fed, and you can do it by engaging in warm-hearting activities such as doing some volunteer work, spending time with your loved ones and family, taking care of a pet, etc.

As long as you don’t deprive yourself of the simple yet priceless things in life, you can be sure that you won’t have a hard time seeing the positive side of life. Learn to cherish and appreciate the simple things in life.  Make it a habit to be optimistic, yet realistic at the same time.

Brenda Bunney

bdbunney@gmail.com

http://www.homebasedbusinessbunney.com

Download The Free Ebook,  “Are You Getting Lucky Tonight?”

ENetwork marketing works if the products or services offered have a market that needs them.  I believe in it because we all “network” at some point. It’s not always what you know, but who you know.  More business deals have been made on the golf course than in the boardroom.

Take my daughter for example: 

She was looking for her first job at 16.  She turned in several applications, but nothing really happened. She also “networked” without realizing that’s what it was called.  She visited with friends to find out where they worked (she’s the youngest) and asked what it was like, if there were openings.  She would have used some of her friends as references (networking).

As it turned out networking did get her the two jobs she currently has.  I was in my investors office and they mentioned needing some part-time help.  I mentioned Kayla. They knew her and asked me to have her call them.  Her second job was acquired when we were picking out her prom dress.  We had purchased from them last year and been in there quite a bit.  The owner was looking for seasonal temporary help and asked Kayla to come work for her.  Networking, talking to people about what it is you’re looking for. 

We all network, but finding a company with products or services that will be in high demand by the general population makes it difficult.  Many MLM companies carry products that are not distinctive to the general public, but demand a high price.  If you just compare the number of MLM companies that carry nutrition and skin care products only to each other, how does a consumer decide which is truly distinctive?  You have to get them to try the product….. more later.

Brenda Bunney

bdbunney@gmail.com

 http://www.homebasedbusinessbunney.com

For more network marketing tips, download the Free Ebook, “Are You Getting Lucky Tonight?”

Technorati Tags: Network Marketing,Home-Based Business,Internet Marketing,Work From Home,Are You Getting Lucky Tonight?

When the owner of an MLM company is structuring his/her compensation plan, do you think they count on the retail sales distributors provide to keep their doors open? 

Most MLM’s are structured so that the distributors who are on autoship are the people who are counted on to pay for the business expenses. 

While every company “needs” consumer sales to survive, MLM’s themselves don’t need many.  Consumer sales are “dessert” so to speak. 

As an example: 

Monty is a business builder with XYZ company and has committed to a $250 monthly autoship order (which is about 5 months for the average consumer).  Once Monty places the order, he can either sell the products or keep them for his own personal use. 

This is actually a brilliant move because consumers are fickle.  The liklihood of them committing to $50 per month over a long period of time, much less $210 per month is extremely low (remember tax and s&h)  .

The network marketer is the entree and the consumer is the dessert!  

Brenda Bunney

bdbunney@gmail.com

Download the FREE Ebook here, “Are You Getting Lucky Tonight?” for more network marketing information.

http://homebasedbusinessbunney.com

As I mentioned on the last post, every single site I’ve been on that has Internet marketing tools say THEY have the very best material for you in every way. They all say the same thing, so how do you as a new marketer determine what is right for you?

A rating of the material with regards to necessary prerequisite skills would be helpful. Think of the wide variety of Web Site builder programs for example. Some are very “plug and play”, but will allow a pre-determined amount of templates or you can create custom web sites with very advanced programs.

How about a sample of “what you get” so that you can determine if it will work for you.? Maybe they could put an excerpt of the Internet Marketing Tools available on-line for you to see how they write, the topics they will cover, the depth of the information?

You can type in “the author’s name“ or “name of material” and “forum”.  This may bring up some discussion of the material for sale.  Having said that, remember people are more likely to post a negative comment before a positive one.

You also need to read all comments for a fair description of the material.  Maybe the network marketing training was too technical for Jack S., but great for the advanced user. Possibly the material was written only for beginners and that’s why Jodi M. was unhappy.  You can usually tell a fair review verses an emotional rant.

Talk to other people in your industry and see what Internet marketing tools they might recommend. You might be surprised at the number of helpful network marketing tips you get … for free. Ultimately you must decide if this expert fits with your needs. Is there a match?

Brenda Bunney

bdbunney@gmail.com

http://www.homebasedbusinessbunney.com

Download The Free Ebook: Are You Getting Lucky Tonight?

 There are numerous ways to generate links for your blogs. Submitting them to directories for review is an excellent option, but it is best to take a diversified approach to link building.

One method for generating free links to your site is blogging. I don’t mean writing and posting numerous articles in your own blog. What I mean is seek out blogs that post content related to your own sites niche. In particular find your competitors.

As an example let’s say your site sells camping equipment. Seek out the blogs which post on topics related to camping. This is easily done by a query with your favorite search engine.

Relavent Blog Information

Go through the list and find those that are most relevant to your site and have the highest quality of information. From there create a list of blogs.

When you have your list together go to each blog and start reading the posts. Blogs give readers the chance to comment on their posts so when you’re done reading, take a moment to make a thoughtful comment on the post. During that process it will give you the opportunity to enter your own website for a link back to it. Use it!

Now one reason that you want to seek out blogs that are relevant to your site is obvious. The links to your site will be more relevant.

Another reason you want to seek out the blogs of your competitors is that the readers of those blogs have already shown an interest in the topic. Since you chose blogs with content related to your own site when the readers of those blogs click on the link from your comment they will find a site they are interested in.

You will gain links to your site in addition to direct traffic that is targeted to you niche.

Commenting on A Blog

When you are leaving comments be careful. Everyone who has a blog knows what comment spam is and believe me they don’t like getting it.

Comment spam is short little comments like “great post” or “enjoyed the post”. Comments like these add nothing to the post and are just attempts to spam the post in order to get a link back. They are nearly always deleted by the blog owner. If your comment just gets deleted it won’t help you.

When making your comment, get your thoughts together and say something that might benefit the other blog readers or the author. This will not only increase your chance for getting your comment approved, it will also let the readers of the blog know you have some knowledge on the topic. That will increase your chances of them clicking your link to visit your site.   Getting traffic to your blog is what it is all about.

Brenda Bunney

bdbunney@gmail.com

http://homebasedbusinessbunney.com

Download the FREE Ebook  “Are You Getting Lucky Tonight“  now!